That's why people with custom cover photos get more connection requests, more messages, and more job interviews.īut here's the kicker… almost nobody is taking advantage of this! On top of that, our brains process visuals up to 60,000x faster than text! jpeg format to include in your email signature.Here's something that 90% of people aren't doing on LinkedIn which generates amazing results for the 10% who are:ĭata shows that humans only remember 20% of what they read, but they remember 80% of what they see. Need to know how to change your email signature in Outlook? Link to instructions for your PC or your Mac.Ĭlick here to download the four signature images (above and below) in 800-pixel. If you haven’t downloaded the font from University Marketing & Communications, do so here or use Arial as a substitute. The sample shown here is in our font Source Sans Pro. You can add a graphic with one of four different phrases in our brand voice. Download this as a Keynote file in a 16:9 aspect ratioĮxtend Olin’s brand into your emails with your personalized signature.Download this as a PowerPoint file in a 16:9 aspect ratio.WashU Olin Business School templates are available as well, which are useful for communicating to internal constituents such as alumni, students, or staff. Download Washington University branded PowerPoint templates on the University Marketing & Communications website. These templates are ideal for use when communicating with external constituents, alumni, and current and prospective students. More branded pieces developed by Olin Marketing & Communications will use Gloucester, but less branded pieces can use Libre Baskerville. See the compete brand guidelines for more details about how they are used. Note that WashU’s Libre Baskerville is an acceptable substitute for Gloucester and is also available for download from the University Marketing & Communications website. We encourage you to consult your supervisor or Olin IT for access to Gloucester OS MT Pro if you need it in your communication. You can visit the University Marketing and Communications website to download Source Sans Pro and the university’s other preferred typefaces. Olin’s brand typefaces are Gloucester OS MT Pro and Source Sans Pro. See our one-page guideline for how to use this trademarked phrase in media applications. This is our point of differentiation-and we have trademarked the phrase in an ownable way in order to elevate and make it ours exclusively. We have elected to elevate our strategic pillar of excellence, “values based, data driven,” as a brand identifier that’s unique to Olin. It’s used on internal or external communication when the full university name is mentioned in copy or when the formal logo can be placed on a back coverĭownload the full set of informal mark files (horizontal, vertical, color, B&W, vector, etc.). In keeping with that usage, we also have an informal mark - not a logo - that reflects the abbreviated name. In conversation and most writing, we refer to the business school as WashU Olin Business School - an abbreviated version of the eight-word, 55-character formal name of the school. To ensure consistency in our brand, do not stretch or distort the logo when you size the images. Find the full set with various versions of Olin Business School’s logos on the University Marketing & Communications website. One way you can help is by using Olin’s logo appropriately. The Olin logo is an important component of our brand’s visual identity. Washington University requires a standardized approach across all schools for logotype fonts on stationery, envelopes, and business cards. We plan to create an interactive version of the creative brief this downloadable version is available as a tool for now. Download the creative brief form for Olin’s Marketing & Communications department. It also ensures each communication carries a consistent voice and a strong message that focuses on what benefits the audience. Using a creative brief for projects makes it easy for communicators to identify their content priorities. Additionally, Olin’s complete branding guidelines are available for download here (requires WUSTL Box login). You can download university-wide assets and guidelines here. It’s important to keep in mind that Washington University branding standards are governed by University Marketing & Communications. Here you’ll find downloadable logos, email signatures, PowerPoint templates, and social media image banners.
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